UBer - Beacon & Iconography Animation

Laundry Studio, 2019

Design | Animation | Rendering | Compositing

Intro - Get Started

01_Get_Started_v056_IMG002 - Uber.png

01_Get_Started_v056_IMG001 - Hello.png

01_Get_Started_Right_v056_IMG002 - Uber.png

01_Get_Started_Right_v056_IMG001 - Hello.png

01_Get_Started_v056_IMG002 - Uber.png

01_Get_Started_v056_IMG001 - Hello.png

01_Get_Started_Right_v056_IMG002 - Uber.png

01_Get_Started_Right_v056_IMG001 - Hello.png

Beacon Reminders

02_Diamond_v024_IMG001 - Diamond.png

03_Go_Online_v032_IMG001 - Arrow.png

03_Go_Online_v032_IMG002 - Ready to Go.png

05_BuckleUp_v024_IMG001 - Seatlbelt On.png

05_BuckleUp_v024_IMG002 - Seatlbelt Off.png

06_Exit_v024_IMG001 - ExitSafe.png

02_Diamond_v024_IMG001 - Diamond.png

03_Go_Online_v032_IMG001 - Arrow.png

03_Go_Online_v032_IMG002 - Ready to Go.png

05_BuckleUp_v024_IMG001 - Seatlbelt On.png

05_BuckleUp_v024_IMG002 - Seatlbelt Off.png

06_Exit_v024_IMG001 - ExitSafe.png

02_Diamond_StraightOn_v024_IMG001 - Diamond.png

03_Go_Online_StraightOn_v032_IMG001 - Arrow.png

03_Go_Online_StraightOn_v032_IMG002 - Ready to Go.png

05_BuckleUp_StraightOn_v024_IMG001 - Seatlbelt On.png

05_BuckleUp_StraightOn_v024_IMG002 - Seatlbelt Off.png

06_Exit_StraightOn_v024_IMG001 - ExitSafe.png

02_Diamond_StraightOn_v024_IMG001 - Diamond.png

03_Go_Online_StraightOn_v032_IMG001 - Arrow.png

03_Go_Online_StraightOn_v032_IMG002 - Ready to Go.png

05_BuckleUp_StraightOn_v024_IMG001 - Seatlbelt On.png

05_BuckleUp_StraightOn_v024_IMG002 - Seatlbelt Off.png

06_Exit_StraightOn_v024_IMG001 - ExitSafe.png

Beacon Color-Matching Technology

04_Colors_v018_IM001 - Green.png

04_Colors_v018_IM002 - Purple.png

04_Colors_v018_IM003 - Yellow.png

04_Colors_v018_IM004 - Orange.png

04_Colors_v018_IM001 - Green.png

04_Colors_v018_IM002 - Purple.png

04_Colors_v018_IM003 - Yellow.png

04_Colors_v018_IM004 - Orange.png

Instruction of Beacon Installation

Beacon 3D Renders

PHASE_III_03_GoOnline-Arrow_Straight_v050_LightGrey.png

PHASE_III_03_GoOnline-ReadyToGo_Straight_v050_LightGrey.png

PHASE_III_04_BuckleUp-SeatbeltOff_Straight_v050_LightGrey.png

PHASE_III_04_BuckleUp-SeatbeltOn_Straight_v050_LightGrey.png

PHASE_III_03_GoOnline-Arrow_Straight_v050_LightGrey.png

PHASE_III_03_GoOnline-ReadyToGo_Straight_v050_LightGrey.png

PHASE_III_04_BuckleUp-SeatbeltOff_Straight_v050_LightGrey.png

PHASE_III_04_BuckleUp-SeatbeltOn_Straight_v050_LightGrey.png

Iconography Animation

Alternatives

CREDITS

Client - Uber
Directed by - Laundry
Art Director - Tony Liu
Producer - Cole Winokur
3D Design - Winter Boar
3D Animation - Winter Boar
3D Rendering/Compositing - Winter Boar
Matrix Led Pixel Animation - Bryan Cobonpue and Andy Mai